Simple Stimulus Learning Habituation and Perceptuality

The Concept of Habituation Habituation is a simple learning method characterized by a decrement in intensity of the neural or innocuous response to the repeated application of stimuli. Therefore, habituation allows an animal to ignore such stimuli as irrelevant and chooses not to respond to its application when repeatedly subjected to similar stimuli (Meredith, Stein, 1996).Advertising We will write a custom essay sample on Simple Stimulus Learning: Habituation and Perceptuality specifically for you for only $16.05 $11/page Learn More Meredith and Stein (1996) note one such example to be a bird that becomes habituated and does not run away from people whom it could run before frequent stimulations are applied. Research conducted on the habituation of animals indicates that animals learn to positively or negatively associate specific stimuli by conditionally responding to the application of specific forms of stimuli. Habituation is ubiquitously embedded i n every organism’s sensory system and enables them afford different behavioral patterns in response to the hierarchal forms of habituation. An example is a dog that has been habituated to respond to a bell despite the absence or presence of a meal. Researchers view both aversive and defensive responses as often similar in magnitude with slight variations. The varied intensity and response to stimuli and the resulting habituation is directly related to the intensity of the applied stimuli, a generally accepted principle by many researchers. However, the general consensus varies widely. According to Miller, Morse, Dorman (1977), different approaches in investigating habituation with repeated applications of stimuli indicate varied responses. However, results from such studies verify the habituation concept. One such is habituating people with different tones. If different groups are treated to different tones, the need to orient them to the stimuli arises. This is the case wit h infants. When infants are habituated through the novel stimuli they respond inquiringly to the new stimuli than the old stimuli, clearly indicating novelty and habituation. Similarly, rats uniquely endeavor to investigate new objects added to a test environment clearly illustrating the novelty recognition identified above. Factors that Affect Perceptual Learning The concept of perceptual learning is influenced by the degree or extent to which individuals are conversant with an applied stimulus. A familiar stimulus leads us to perceive and build on what we have perceived. Therefore, learning is faster with prior experience than with a new stimulus. However, it is important to note the significance of attaching weight in distinguishing between stimuli.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other influencing factors include the degree of positive and negative instances in determining the con trasting stimulus that may not be based on a simple established benchmark. The transition from a simple to difficulty stimuli determines the extent of discrimination necessary to create a distinct degree of orientation. That enhances later abilities to discriminate in a more difficulty environment. Task demands for an animal significantly influence the perceptual learning process depending on specific needs associated with the learning task. In addition to this task is attention and feedback. Miller et al. (1977) argue that the efficacy of a task is influenced by a rise above the learning level to a given extent before a drop is experienced. This provides a framework for the kind of response specific to stimuli and feedback.The attention and feedback paradigm critically relies on task demands and performance behavior for specific stimuli. The behavior of animals particularly when exposed to new environments such as the supply of new food elicits discrimination. Though research indic ates that this exposure revolves around habituation and mere exposure, detailed studies have shown that even animals need to adapt. This conflict leads to less overall assumptions about stimuli and resumption of the old habituation. Effects of Stimulus Exposure These effects include prevalence for familiar stimuli, priming facilitation, potentiated startle, and recapitulation. Miller et al’s. (1977) argument that the emotional variable of stimuli can rise in prevalence to specific stimuli when an animal is exposed to the stimuli is significant. This approach is commonly referred to as mere exposure and is characterized by lack of rewards or an event that evokes stimuli. This is evident with many animals such as rats. Rats indicate neophobia by characteristically declining to consume new food that may seem strange to them. However, as they become familiar with the new food, these animals become more and more attached and consume more and more of the food. In effect, familiarit y breeds a stronger link. This behavioral paradigm can be reinforced through sensory plasticity without necessarily evoking stimuli (Miller et al., 1977).Advertising We will write a custom essay sample on Simple Stimulus Learning: Habituation and Perceptuality specifically for you for only $16.05 $11/page Learn More On the other hand, Miller et al. (1977) note that priming facilitation can enhance discrimination and identification at a faster rate than when introduced for the first time. This is based on prior activation of the sensory nerves in perception. That implies time is low and reactions are faster for stimuli that had been introduced compared to a newly introduced stimuli. Another effect is potentiated startle. The magnitude of the startle caused by an incident like the burst of loud music can create a reaction which when habituated decreases. However, background stimuli when combined with the habituated startle may cause the reaction to rise i nstead of declining. This is the case for identifying the amount of fear inherent in animals. Potentiated startles when incorporated with fear have the effect of causing higher reactions (Mondor Breau, 1999). The potential nature of recapitulations significantly increases the degree of response to stimuli. However, habituated recapitulated stimuli can be liked or disliked by the target animal, depending on the degree of orientation to the applied stimuli and the rules used to manipulate the stimuli. Application of Stimuli to real life situations In the real life environment, stimuli play a significant role in the treatment of various maladies including anxiety, phobias among others. Emotional flooding is identifiably a unique approach in exposing a target situation to controlled stimuli of fear. This implies a decline in the fear results from repeated application of the stimuli. An example is if one fears riding on a horse, a ride on a horse may be recommended. This provides prolon ged exposure to the subject that fears riding, with the consequences of alleviating the fears. Different therapists propose different approaches of treating conditions associated with stimuli. Mondor and Breau (1999) view David Barlow to be a staunch proponent of the latter. Barlow asserts that maximum exposure to stimuli had the counter effect of alleviating the problem with certain patients. Such prescriptions have been shown to effectively reduce the anxiety associated with a specific patient on a specific event.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other applications in the real life situations are virtual reality therapeutic exposures. This approach includes flight events that individuals that fear flying are treated to flight related stimuli by use of a helmet that is designed with the characteristics of virtual reality. Almost 70% success rates have been recorded. Conclusion Habituations are ubiquitously embedded in every organism’s sensory system and enables them afford different behavioral patterns in response to the hierarchal forms of habituation. It varies in intensity with the applied stimuli. Different Reponses however, have been identified to significantly influence the varied forms of response. These responses are vital for the treatment of phobia, fear, and other forms of psychiatric problems. However, further research need to be conducted to scientifically reinforce the contentious issues related to these forms of treatments. References Meredith, M. A., Stein, B. E. (1996). Spatial determinants of multise nsory integration in cat superior colliculus neurons. Journal of Neurophysiology, 75, 1843-1857. Miller, C. L., Morse, P. A., Dorman, M. F. (1977). Cardiac indices of infant speech perception: Orienting and burst discrimination. Quarterly Journal of Experimental Psychology, 29, 533-545. Mondor, T. A., Breau, L. M. (1999). Facilitative and inhibitory effects of location and frequency cues: Evidence of a modulation in perceptual sensitivity. Perception Psychophysics, 61, 438-444. This essay on Simple Stimulus Learning: Habituation and Perceptuality was written and submitted by user Hezekiah Valenzuela to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Panopticon essays

Panopticon essays Knowledge and power hand in hand, but whose hand is it? Regardless from where a person comes from, one is always under constant surveillance by someone in society, which in return affects everyone's individual actions and reactions. Foucault's Panopticism proves that our ideals we have gained from society do manipulate how we act and behave without realizing it. Our society's social factors and the knowledge we possess as a society can control one's action if one comprehends how power can control other individual's actions. Foucault's Panopticism created a prison that could achieve 100% observation by one overseer in a circular building to gain the knowledge of the prisoners and give the feeling of inferiority and powerlessness. Foucault believed "all that is needed, then, is to place a supervisor in a central tower and shut up in each cell a madman...they are so many cages, so many small theaters, in which each actor is alone, perfectly individualized and constantly visible" (319). The subject is never sure when and if they are being observed at all, leaving their ideals to self regulate and unconsciously become their own guardians. This surveillance objectifies the subjects in the cells, categorizes them and creates new social norms resulting from fear of being caught acting out of line. Foucault used the plague as a good example of how in everyday life the Panopticon's principles of power could come into effect if the norms of society were taken away and one power monitored your every action. He believed that the Panopticon and the plague were two of the same and yet different. One was an evil natural disaster while the other broke people down artificially for the sole purpose to gain power. Nevertheless, both resulted in a knowledge that controlled society and subjects that conformed to the government's new power almost instantly. The Panopticon was not only used as a form of punishment but also served as "a laborato...

Simple Écouter Verb Conjugations in French

Simple Écouter Verb Conjugations in French When you want to say to listen to in French, use the verb  Ãƒ ©couter. In order to change it to the past tense listened to or the future tense will listen to, a simple verb conjugation is required. A short lesson in the most common forms of this useful verb will show you how thats done. Conjugating the French Verb  Ãƒâ€°couter Écouter  is a  regular -ER verb  and it follows a very common conjugation pattern. This is good news for students who find these challenging because you can apply the infinitive endings you learn here to many other verbs. These include  assister  (to assist) and  donner  (to give). To change  Ãƒ ©couter  to the present, future, or imperfect past tense, simply match the appropriate subject pronoun to the tense. For instance, I listen to is jà ©coute and we listen to is nous à ©couterons. Subject Present Future Imperfect j coute couterai coutais tu coutes couteras coutais il coute coutera coutait nous coutons couterons coutions vous coutez couterez coutiez ils coutent couteront coutaient The Present Participle of  Ãƒâ€°couter The  present participle  also builds off the verb stem with the -ant  ending to form  Ãƒ ©coutant. This is an adjective, gerund, or noun in some circumstances as well as a verb. The Past Participle and Passà © Composà © The  passà © composà ©Ã‚  is a familiar way to express the past tense listened to in French. To construct it, conjugate the  auxiliary verb  avoir  to fit the subject pronoun, then attach the  past participle  Ãƒ ©coutà ©. For example, I listened to becomes jai à ©coutà © and we listened to is nous avons à ©coutà ©. More Simple Écouter  Conjugations Should you wish to express that the action of listening is questionable or not guaranteed, use the subjunctive verb mood. Similarly, when the action is dependent on something else happening, the conditional verb mood is employed. In formal writing, you will come across either the passà © simple or the imperfect subjunctive forms of  Ãƒ ©couter. Recognizing these will improve your reading comprehension. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j coute couterais coutai coutasse tu coutes couterais coutas coutasses il coute couterait couta coutt nous coutions couterions coutmes coutassions vous coutiez couteriez couttes coutassiez ils coutent couteraient coutrent coutassent The imperative verb mood is used in short and often assertive statements. When using it, theres no need to include the subject pronoun: use à ©coute rather than tu à ©coute. Imperative (tu)           Ã‚  Ãƒ ©coute (nous)     Ãƒ ©coutons (vous)     Ãƒ ©coutez

Case study Example | Topics and Well Written Essays - 1000 words - 5

Case Study Example The second lesson coming from this case is the need for top management to openly and clearly indicate their desire to pursue the radically new approach. At Denny’s the CEO made his intentions clear by making diversity an area of strategic focus. This is manifested through the holistic approach that the CEO put in place through the four-part strategy he devised to set cultural diversity in motion. These four parts were: making mandatory intensive diversity training for all members of staff; re-engineering the people systems / organizational structure; making diversity a core competence for appraising management performance, and consistently preaching the gospel of diversity (Brathwaite 1; Rice Para 9). The third point raised by Denny’s turnaround with regard to diversity is that tackling this particular challenge within organizations requires a multi-faceted approach that goes beyond the often promoted mandatory diversity training in many organizations. For starters the Denny’s case highlights that training in itself needs to be implemented through a tiered approach, where training needs are based on position, power and roles and responsibilities of the individual within the company. The second reason why a multifaceted approach is needed is because tackling diversity issues necessitates both cultural and structural changes to the organization. On the one hand, Denny’s recruitment, firing, promotion, development and promotion policies reflected its organizational culture that needed to be changed. On the other hand, Denny’s long hierarchical structure shielded the CEO from the misdeeds committed by the lower management levels. The final point obtained from the success of Denny’s turnaround is the need for consistency from top management with regards to effecting and sustaining a diversity policy within the organization. This has to be done through verbal communication – the fourth part of CEO Adamson’s strategy – and also through

Case study Example | Topics and Well Written Essays - 500 words - 83

Case Study Example However, economic, political, legal, social, cultural, technological, and international factors are the main factors that the company must influence to better its business (Aicken, 2003). Unlike other Airlines, Air New Zealand offers both domestic and international flights which include both passenger and cargo services. The common destinations of the Airline are Australia, south pacific, Asia, North America, and the UK. The Air New Zealand is situated in Auckland, in New Zealand. Air New Zealand merged with the Star alliance in the year 1999. The star alliance is a global airline alliance that unites different airlines. The airline had started as a flying boat company in the year 1940 before it graduated to the national airline (Aicken, 2003). The airline implemented many strategies that make up the economic environment, For example, the airline made a sum of $182 million dollars profit last year (New Zealand Herald, 2014). Despite several challenges, the airline has strived to beat its competitors and to achieve its targets. The key objectives drive the airline. The first objective is to devise a new method of selling airfares and packages at retail levels and wholesale levels. This will increase their sales and increase their profits by 7%. The second main objective is to define new mechanisms that will increase their returns on its marketing investment (ROI) (Gordon, 2010). The airline has identified several strategies to improve its operation in the company. For instance, a creative strategy where customer holiday needs are understood and met. The strategy focuses on appealing to customers on how Air NZ understands their holiday needs. The airline inspired customers and gave them different ideas on how they should spend their holidays. This helped in increasing the company’s yields. The airline went ahead to execute the strategy

Hershey’s Essay Example for Free

Hershey’s Essay Corporate Social Responsibility means supporting and strengthening the communities we are a part of. XXX Ltd is committed to maintaining the highest standards of corporate social responsibility in our business activities and dealings with our external and internal customers and the public on a whole. We are guided by the highest of ethical standards in our business decisions and relationships with others by carefully guard our reputation for â€Å"honesty, integrity and trust†. Our business is committed to providing quality products and services for our customers, clients, and business partners who we will treat fairly and with respect. We believe in fair play. Our word is our bond. We respect the rights and dignity of every employee and treat them fairly and without discrimination. We are tolerant of each other’s differences regardless of their ethnicity. We believe in team work, the sharing of knowledge throughout our organization, and recognize the contribution of every team member. We will offer our employees clear and fair terms of employment and provide resources to enable their continued development. We promote our philosophy by providing a healthy and safe working environment conducive to the well-being of our staff, and fostering an atmosphere of cooperation and harmony in the workplace. XXX Ltd is committed being a good corporate citizen, mindful of our responsibility to give back to the community in which we live and operate our businesses. Successive leaders of our Company have built on this tradition and we encourage our employees to serve their community and country through individual effort and through our XXX Ltd Community Development Foundation, and other organizations. Through the Foundation we make contributions in the areas of education, health, community outreach and the environment through our flagship program â€Å"LEARNING NEVER STOP†. This program offers scholarships for GSAT students across the island and is a key feature of the company’s website in the XXX Ltd â€Å"LEARNING NEVER STOP† tab, which shows all our updates. We recognize that we have a responsibility to the communities and countries in which we operate and will ensure that, in all our activities, by contributing to the safety and protection of the environment. Our Labour Day project 2013 was a massive â€Å"clean up and beautification project† program in Spanish Town, round about where the company adapt (park ). The company also donated two hundred and fifty thousand dollars (250,000. 00) to three primary schools for renovation. The XXX staff donned red to show support the Heart Foundation of Jamaica’s annual â€Å"Wear Red Day†. Representatives from The Heart Foundation of Jamaica along with our loving caring staff educate people through issuing of pamphlets. The foundation wishes to get more women to become aware of their risk for heart disease and promoting a heart healthy lifestyle.

Terrorism and Patriotism :: September 11 Terrorism Essays

Terrorism and Patriotism The connection between war and patriotism-or better yet, between war and the making of patriots-is evident, maybe even self-evident. But, is a war really required? The answer is no, not as long as we remember past wars, and use those memories to meet current challenges. To help us remember, we have a Memorial Day (Decoration Day when I was young), and the Lincoln, Vietnam, Korean, and (eventually) World War II memorials. To the same end, we have national cemeteries filled with the graves of patriots, and a national anthem composed during a long-past war. This nation was born in a war, and Abraham Lincoln referred to those who fought it as "the patriots of '76." We were "one people" then-we said so. We were made one because King George III and "our British bretheren [were] deaf to the voice of justice and of consanguinity." What those foes did to rally patriotism in 1776, the terrorists did on Sept. 11. The signs of this upsurge are everywhere. The grass-roots response of the American people has been phenomenal, a display of bottom-up public patriotism unseen in this nation in at least half a century, slicing across boundaries of race, class, age, and gender. American flags fly from the antennas of battered pickup trucks, from stately Victorian porches, from office windows. An Indiana flag company reports it has never had this many orders, 25 times the norm, in its century-long existence. The flag is everywhere, and so is the need of the people to display their love of country. It was only a few years ago that the US Supreme Court ruled that Americans were entitled to burn the flag, that they had a constitutional right to do so. Of course, the ruling did not deny Americans their constitutional right to fly the flag, and millions of people proceeded to do so. Those who did not own a flag rushed out to buy one, in such numbers that supplies were soon exhausted. Americans are flying the flag again, and they are showing their patriotism in other ways. Told that blood was in short supply, they rushed to give their own; volunteers from around the country raced to the scene of devastation in New York with food, blankets, gas masks, whatever they thought was needed. Americans grieved for the dead there, in Washington, and in Pennsylvania as their own, and prayed for the bereaved left behind.

Planning A Time Capsule Essay

As typical of these times I would include: a dirty needle and a rip-top can, pebbled glass from a windscreen, some spent cartridges, a singlet noose fresh from a prisoner’s neck, a pamphlet proving pornography is love, a flask of tears from battered women (laced with children’s blood), a cassette-tape of cries from bitter tenants faced with rent-hikes, a food-voucher for the many hidden hungry, a door key to signify the homeless, and a colour-shot of a billion-dollar Parliament House, a press release from the Bureau of Statistics showing things are getting better all the time -and for their rarity I would include: a bottle of sand from an undeveloped foreshore, a whole spadeful of earth that’s still Australian, a fern-frond from the last rain-forest, and a feather from a free-range hen, a breath of uncontaminated ozone, and a drop (a single drop) of water as pure as grief. . . Consider†¦ What is a time capsule? What does Bruce Dawe think of the times in which he lives? What does he value and what does he detest? Isolate and comment on two images Dawe uses. Be sure to explain the impact of these images on you. Consider how these images make you feel. With what changes in behaviour does this poem deal? Comment on the use of contrast in this poem. Why is ‘grief’ mentioned with water?

Apple external environment analysis Essay

Business background Apple.Inc. was founded in 1976 by Steve Wozniak and Steve Jobs. It became successful in the personal company industry because of its incredible innovative products and business strategy. Small computer was the costumer- friendly product that has a clear future vision. Steve Jobs found this market and believe the demand for this market was big. Apple was the most successful initial public offering after Ford Motor Company in 1980. Apple also was the fast company that hit the Fortune 500 in the history. However, Apple nearly goes into bankruptcy by the middle of 1990s due to the fierce external competition from the IBM and the Microsoft and the internal rapidly growth. In order to stay afloat, apple focused on innovated their personal industry line. This helps Apple became successful ever after. Nowadays, the Apple Company involved in designs, manufactures, and markets personal computers, mobile communication and media devices and portable digital music players. It also sells the relative service, software, third- party digital content and applications and etc. The main product included IPhone, IPad, Mac, Ipod, AppleTV. The professional software applications and operating system IOS and OS X are also the part of product for the Apple. Apple sells the delivers digital content and application online through ITunes Store, App Store, iBooks Store, and Mac App Store to provide service for the item they sale such as Mac. Customer can buy the entire product through online store, the retail stores, direct sales force that located worldwide. Not only these, customer can buy the Apple product as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. (Apple Inc. Form 10-K, September 28, 2013) Mission statement According to the information show on the Apple website, there is no clear â€Å"official† Apple’s mission statement. The following paragraph can be seeing as the mission for the Apple Inc on the Apple Corporation website. â€Å"Apple designs Macs, the best personal computers on the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devises with iPad.† (Apple Inc. Form 10-K, September 28, 2013) This is Apple’s mission statement because it matches with the characteristics of a mission statement in some parts. During this paragraph, the product, services and the market for Apple has been clearly described. Customer can understand who are they and what they do through this short paragraph. However, in another way, this â€Å"mission statement† is more like a product list. Without list all the product, this mission statement nether mentioned customer nor the value or the purpose for the company. It is clear to see that Apple Corporation is the product-oriented company. Vision statement The vision for the Apple Corporation is also can be seen as its mission statement. â€Å"Apple is committed to bringing the best personal computing experience to student, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.† (Apple Inc. Form 10-K, September 28, 2013) Unlike the mission statement, the vision statement is clearly customer- oriented. The market, product, customer and the self-concept for the future Apple Corporation has been mentioned in this one sentences. The future path of the Apple is clearly described as to bringing the best personal computing experience to all the customers. Strategy Based on the vision of Apple Corporation. Company will continue bringing the best product for the customers by innovation. Using unique ability Apple will continue design and improve its own operating system and all the other service, hardware and application to customer. Let the customer enjoy the new product that more easy-to-use and innovated design. Apple Corporation will continue investment in research, design, marketing and advertising. All these investments will play important role at developing and sale the new products. As the part of online store, all the customers who have â€Å"IOS† devices can discover, buy and download application and book from Apple store and iBook. Third- party application and digital content also are the important parts of iTunes store, which provide large number of revenue for Apple Corporation. To expand the discovery and delivery platform for the third- party who provide high quality hardware or software are also parts of strategy. The comp any believes that knowledgeable salespersons who can transform the value of product has the ability to attract and keep customers. The strategy for the marketing part is included that enhancing and expanding both online and retail stores to reach more customers and provide them a high-quality buying and post sales experience. (Apple Inc. Form 10-K, September 28, 2013) Strategy objective The financial objective- Continuing working in product innovation to extent the current product lifecycle. Through update the current system or launch the new product to maintain and growth market share and make profit. The customer related objective- the best way to keep loyal customer is by launch new innovative product. Keeping current customer base and extent the new market with the special focus on the developing countries like China and India will help Apple Corporation win the competition with the competitors. External Macro environment analysis Political Factors: Apple Corporation manages its business based on the geography base, which are general based on the location of its customers. Nowadays, Apple has retail store in 13 countries and sell their product through reseller and other ways all over the world. According to the annual report of 2013, the domestic and international sales accounted for 39% and 61%. The international market plays an important role for Apple Corporation. Wars, disasters, bad global relations and terrorism can affect business. In order to inter the foreign market, the company activity is affected by the local laws and regulation. For example, tax import and export requirement, intellectual property, labour, ownership and infringement, foreign exchange controls, environment and etc. those policy are different in different countries. In some of the countries, to enter the market may need to do the additional testing, product modifications, delays in product shipping dates, or decline product from the product list. All these will increase the operation cost and affect the sales of Apple product. As the policy may consistent change, in the future, the cost of doing business will continue increase. Any delay the introduction of new product caused by the changes of law or regulation has the possible result that product or service are less attractive to the customer even worst may damage the Apple image in its customers and retailers. (Apple Inc. Form 10-K, September 28, 2013) Economic Factors In the past few years, the world’s economy starts getting better from the recession. But the inflation rate still high, while the earning for the customers did not change. The unemployed rate is increase in many countries. Due to all these reason, customer’s purchasing power may reduce. People trend to spend less and do not buy the product that is experience. According to the finance data provide by the Apple annual report, the net income of 2013 (37,037 million) was less than the 2012(41,733 million). (Apple Inc. Form 10-K, September 28, 2013) The sales in some product are decreased. During the economic recession period, currency exchange rate become volatile. Apple using the margins on sales of the products in foreign countries to paid the foreign suppliers. Using this way to minimum the affect of foreign currency exchange rate fluctuations. Social Factors As the global warming become more and more serious. Environmental protection problem become major issues in many countries. Some of them are where Apple operates. Most of the Apple product is produced outside the American. For example, iPhone is mainly produced in China. However, in the past few years, as the people and government in China are start consider the environment issues that caused by the manufactories. And the labor cost has increased in China. The total cost for producing iPhone has consistent increase. Technology Factors: Apple Corporation is in the market that has fast technology changes, no matter for personal computer, mobile phone and all the other electronic products. All of products are facing the heavy competition to the other companies such as Samsung. The characters of the technical industry are short product life period, need to introduce new product frequently and need to improve product performances frequently. In order to facing the rapidly changes in this industry, companies need to spend lots of money on research, design and development. However, this is good for Apple Corporation as they are using the unique operation system that designed by themself. Macro- environment affect industry Environment Apple Corporation are belong to the electronic industry, which is the industry that worth billions of dollars. More and more people’ work and daily life communication are relay on the consumer electronic such a computer and mobile phone. The size of the electronic manufactories continues increase. The electronic wastes are coming with the development of industry. The electronic devices are usually made by the toxic materials that are very hard to recycle. In one year, over 3 million tone electronic waste are produced in the United States. (EPA.) It’s clearly to see that in today’s society people are trend to be more environmental friendly. Not only the material that use to make the electronic devices need to be save, but also the other materials. Currently, the people in the industry are trying to design the sustainable electronics to help reduce the wastes. Tim Cook reveals his vision of industry. The future of the electronic industry is to use greener materials, less packaging, keep electronic product out of the landfills. (Jay Yaro, 2014) Demographics Currently, the customer for the electronic devices like computer and mobile phone are the young people at age between 18 and 35. It’s turn out that lots of company are forgot a important market-the middle age adult. The adult in the age between 40 and 60 should be the major market as most of them are earning money. Nowadays, with the technology development people are forced to use electronic devices. Especially for the middle age people who has a job. Those people are willing to buy the product for the work and start learning technology. Middle age is the group of people that has the highest purchasing power no matter in what time. After ten years, the young people at age of 18 to 35 are growing to the middle age and start work. This group of people is both familiar with all the electronic device and have money will provide much more revenue for the electronic industry. The developing countries like China also have a potential to growth in the future. Based on the population of those developing countries, the major market for the electronic industry in the future will transform from developed countries to the developing countries. Economic Electronic industry is one of the fastest developing industries in the world. In some way, it is driving the economy growth. Electronic is important for almost every major industry in the world. The trend for the global industry is to become more and more automated. The productivity for the electronic  industry or the information technology industry will increase much more than the other industry, especially in the developing country where skilled labor are experience. Porter’s Five Forces model Rivalry Among Existing Competitors- Strong The electronic and information technology industry are both well know as the fast growth industry. The competition between companies is strong. This is the reason why the larger companies for the industry are less. The threat of existing competitors is very high for the Apple. The company is now operating three major markets: personal computer, mobile phone and the music players. For the personal computer area, Apple needs to compete with the big company like Dell, Toshiba, HP and etc. Apple using its unique operation system successful occupied parts of the market. However, as the difference of the market strategy, all the company is focus on different market. For the mobile phone area, Apple has to compete the big companies like Samsung and Blackbarry. For the music player area, Apple occupied 72% of the market. (Cole, 2013)However, the competitors like Sony are continue improve themselves. The only way to keep all the market share is to consistently improve and provide new product. In the future, as the market for the industry are moving from the developed countries to the developing countries, how to win the competition without lower price will be the top issue that Apple should work with. Bargaining Power of Buyers – Strong For the Apple Corporation, the â€Å"buyers† will be almost every one in the world. According to the large customer base, it’s clearly to say that the bargaining power of buyers is strong. There are so many choices for buyers. (different brand that provide the similar product.) Customers can easily switch between the brands. The individual buyer often knows the basic information for the product. These group of customer looking for the  computer that has high quality but lower price. The bargaining powers for them are moderate. Apple is mainly targeting the customers that have academic institute, colleges and schools students, and retail buyers. School and some other organization is the big buyer for the apple computer area. Their bargaining power as a buyer is high. As the technology industry continues development, the new buyer come into the market. This large number of customers may change the current market. But one thing will not change is that the power is control by the customers. Bargaining Power of Suppliers – Weak Expect the suppliers like Intel. The bargaining power for the suppliers is low. For the big company like Apple, there are thousands of suppliers want to establish the relationship with it. For the suppliers, the competition between their own industries is strong. The low enter requirement caused lots of new enter. However, it’s hard to get large order since the existing relationships between current suppliers and company. Apple has lots of choices, the number of satisfaction substitute suppliers are many. The cost for Apple switch the supplier from one to another is low. The bargaining power for Apple as the buyer is strong, which sometime can influence the price for the product. Not only Apple as a buyer can influence the price, the price competition between the suppliers will also lower the price, which lower the cost for Apple. Currently, people are start pay more attention on the environment protection. According to Tim Cook’s vision of environment, the current supplier may have to become even greener to maintain the relationship with Apple. Threat of New Entrants – moderate The electronica industry keep attracting to the new enter with its rapid growth and increasing customer base. In another way, the industry are not attracting new enter as they are enter to the mature market that have to face the fierce competition. The giant player like Apple, Dell, Samsung are in the market and control the most of market. It’s hard to compete with these companies. To enter the high-tech industry the capital requirement are relatively high. The giant company like Apple are already controlled the supply and marketing channel. It is hard for a new enters get assessing to those channel. Another important parts is that in the current market, customer are usually loyalty to the larger and old brand. This is the challenge for the new enter to get market share from the well-know competitors. Threat from Substitutes – moderate The threat from the substitutes is moderate for Apple. There is not much product can substitute the electronic devices like computer, smartphone and music player. However for some of people, they do not need these entire products especially for the elder people. They may more like to read news on newspaper rather than on the websites and writing on the paper rather than taping on Computer. The traditional way is the substitute for this industry. However, as the industry continually developing, the threat from this part will consistently decrease. Reference Apple. Inc (Sept.29, 2013) Apple Annual Report Form 10-K. Apple.Inc. Jay Yaro (APR. 21, 2014) Tim Cook Reveals His Vision For Apple In An Environmental Video. Retrieved from http://www.businessinsider.com/tim-cook-apple- video-2014-4 EPA (n.d) Cleaning Up Electronic Waste. EPA.gov Retrieved from http://www2.epa.gov/international-cooperation/cleaning-electronic-waste-e-waste Shane Cole (December 19, 2013) Apple’s iPod continues to lead an ever-shrinking market of portable media players. Retrieved from http://appleinsider.com/articles/13/12/19/apples-ipod-continues-to-lead-an-ever-shrinking-market-of-portable-media-players

Darwins Theory of Evolution essays

Darwin's Theory of Evolution essays In 1838, Charles Darwin developed his theory of evolution. Darwin tried to prove his theory that man was the center of the world and not God. He believed that evolution was gradual on both humans and on organisms. Darwin believed in something called natural selection; meaning genes are to be passed on from one generation to the next. Darwin's view on natural selection states that organisms tend to survive and reproduce as a function of their ability to adapt to the environment with less adaptable kinds of organisms diminishing. This eventually leads to extinction. Darwin's idea of evolution contradicted the book of Genesis. He believed that humans and other species evolve from something that has always been, or by accident. Christians, as well as myself, firmly believe that God created all things on purpose so that in return we might give Him all the glory. This raised a specter of a purely materialistic cosmos, which was disturbing to the society as well as the Victorians. Though many people could reconcile the fact of evolution with their religious beliefs, many were faith shaken. It was said that Darwin wasn't an atheist, he was more described as an agnostic, meaning he renounced belief in some kind of personal God. A traveling Evangelist named Lady Hope stated that on Darwin's deathbed, he renounced evolution and declared Christianity. No one will ever know if these accusations were true because Darwin died on April 19, 1882, at the age of 73. In 1838, Charles Darwin, after 20 years, put together his evolutionary theory. Why did Darwin take 20 years to develop this theory? Why are there so many missing links with Darwin's Theory of Evolution? Darwin was almost entirely self-taught in all his fields, so how good of a scientist was he? It is said that Darwin borrowed almost all of his material and research from other writers, and claimed it as his own. We have to ask ourselves is this really Darwin's Theory or did it originat...

Body Temperature Maintenance

Body Temperature Maintenance Describe how normal body temperature is maintained and explain how the nurse can ensure accuracy when measuring this vital sign Every person creates heat in their bodies through the production of Adenosine triphosphate (also known as ATP or energy) which happens within the cells in the mitochondrion, this is also referred to as the metabolism and heat is the by product of the process in producing ATP which is called respiration (Waugh this is also constantly changing however it keeps it within a specified narrow range (Marieb 2009). Homeostasis is an important function within a person’s body. It works on an equilibrium balance effect which has a series of stages. These stages run in a chronological order whenever there’s an imbalance within the body’s system. As stated in Marieb’s (2009) work there is firstly the stimulus which is the actual imbalance within the body system such as an increase or decrease in body temperature; then there’s the rece ptor which will detect the increase or decrease in body temperature; once the receptor has detected the change it will send this message to the control centre which for temperature is the hypothalamus, depending on whether the temperature has increased or decreased, the hypothalamus will work accordingly which will send out a message to the body to either tell the blood vessels to vasoconstrict so that heat lost to the surface of the skin is decreased (if the body’s temperature is lower than usual) or it will send out a message to the blood vessels to vasodilate so that heat will be lost to the surface of the skin, it will also tell the body to produce sweat so that the heat can be evaporated away from the body. Once the body temperature has returned to ‘normal’, equilibrium has been reached and the hypothalamus will stop sending its message to the body (Marieb 2009).

Campaign Essay Example | Topics and Well Written Essays - 1000 words

Campaign - Essay Example The gun control campaign has been headed and designed by Gabby Gifford who has been a victim of the gun shot. She has stood for the rights of women because according to a number of researches, women in United States are more likely to be murdered with guns than any other countries. Therefore, Gabby Gifford has spread the word with the help of the women communities to discuss about the anti-gun revolution in United States. Many iconic figures have also been associated with the campaign in order to help Gabby Gifford. It should be noted that the campaign has been well-designed with the help of different channels such as print Ads, videos over the internet, agendas, social media sites such as Twitter and Instagram etc. The usage of logic has been used quiet efficiently in order to design the campaign and reach its goal (Freudenberg). Let us take a closer and analytical understanding of the elements that have been used in order to design the campaign. The audience of this campaign evaluation is potential women who are seemingly dependent upon others when it comes to security. Majority of the women believe that they can be rescued with the help of people near to them. As a contradiction to such a belief, men tend to take control of the situation when they are attacked by criminals. Men are more likely to fight the criminals and, in most cases, they become successful in surviving the attack. According to the agenda of the campaign by Gabby Gifford for Anti-Gun revolution, women can be taught to undertake self-defense but when criminals have strong weapons like guns then even the self-defense is more likely to fail. Therefore, the audiences of the campaign are the Gun Control Associations that have already done a lot in the past to minimize the possession of guns. However, there is still a lot to be done (Geer, Schi ller and Segal). The campaign has been designed in such a manner that it increases the resonance of